Facebook is emerging as a serious threat to Google's core business, and Twitter is the only social company Google can buy that might have a chance of combating this.
Apple is getting into social networking, and Apple is among Google's most-dangerous competitors, though not the only one.
Google hasn't gotten traction with its internal "social" efforts, and it might be too late to catch up.
Google has the money.
Twitter should ultimately come upon a viable revenue model, and it could be a big one.
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