New Google SEO Guide is Out

If you are the kind of person who likes to know something about search engine optimization, Google has just published a new version of its guide.

Google SEO Guide

Apple's segmentation strategy

Apple is different. Most people sort of intuitively understand that. Some might suggest that the iPad "has" to cannibalize low-end MacBook sales.

The alternative view is that Apple is cannibalizing low-end Windows machines, instead.

The iPad targets a set of applications and use casesthat are not dependent upon keyboards and mice. But there are plenty of jobs for which a tablet is an unsatisfying replacement for a traditional computer, and so the segmentation is pretty clear.

Apple also makes sure it doesn't make low-end MacBooks for which an iPad would represent a practical alternative. Beyond that, every product in the Apple line has a fairly easy to understand role in a user's life, with different form factors and input methods that make each product suitable for different use cases.

Apple's segmentation strategy

Android to Double Phone Market Share This Year

Android phones will take 24 percent of the entire smartphone market in the fourth quarter, more than doubling its 10 percent share at the end of 2009, Morgan Stanley analyst Ehud Gelblum predicts.

Microsoft's Windows Phone 7 devices will grab seven percent of the market in the fourth quarter, as Windows Phone 7 devices will be available from all the major U.S. mobile providers.

Meanwhile, Apple's share of the growing market will slip slightly this year to 15.3% from the 16% it had at the end of 2009, according to the report.

Android to Double Phone Market Share

Teen Mobile Usage Has Exploded, As You Know

One of the reasons mobile usage by teenagers has grown so much is a confluence of necessity and opportunity.

Having exhausted most other demographics, mobile operators found they had clear incentives to get teenagers using mobile services.

The "family plan" created the cost incentive for parents to do so. They did. 

Long-Form Online Video Viewing Keeps Growing

Viewing of long-form (movie length) online content is growing, to nobody's surprise.

The big question is how soon critical mass is reached, and there are repercussions for alternative viewing modes.

Part of the answer hinges on willingness to pay for such viewing, either as part of some other subscription service, such as cable TV or Netflix, or new appetite for on-demand viewing, for which there is a discrete fee.

U.S. Mobile Content Revenue Forecast

Mobile content might not be a huge business at the moment, but it is about three times as large as mobile advertising is, in 2010.

Going forward, it looks as though gaming and video are where the larger opportunities might lie.

Millennials are Social, Period

Fully 78 percent of Millennial internet users engage with social media, including blogs, microblogs, social networks, and photo- and video-sharing sites, according to a Harris Poll.

But social media usage has grown in virtually every age demographic.

Millennials Online: Marketing to a Moving Target