Long-Form Online Video Viewing Keeps Growing

Viewing of long-form (movie length) online content is growing, to nobody's surprise.

The big question is how soon critical mass is reached, and there are repercussions for alternative viewing modes.

Part of the answer hinges on willingness to pay for such viewing, either as part of some other subscription service, such as cable TV or Netflix, or new appetite for on-demand viewing, for which there is a discrete fee.