Microsoft reportedly is closing will its in-game advertising unit Massive. Microsoft acquired Massive in 2006.
At the time of the acquisition, the exuberance for dynamic in-game advertising was at a peak. Since then, Microsoft’s Xbox Live has become a more-compelling venue for Microsoft, in part because Microsoft keeps all ad revenue it earns from Xbox Live, while it must share Massive’s ad revenue with game providers.
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Saturday, October 9, 2010
Microsoft Closing In-Game Ad Unit
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Google starts showing full page previews in search results
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Friday, October 8, 2010
3/4 of Americans Have Found a TV Commercial Confusing
Fully 75 percent of U.S. TV viewers surveyed by Harris Poll say they have found a commercial on TV confusing. One in five (21%) often find commercials on television confusing while 55 percent say they at least occasionally find commercials confusing.
Just 14 percent say they never find commercials on television confusing and 11 percent do not watch commercials on TV.
That apparently is what happens when advertising professionals try to be too clever, one suspects. It's good to be entertaining; it apparently is not so good to be obscure.
That apparently is what happens when advertising professionals try to be too clever, one suspects. It's good to be entertaining; it apparently is not so good to be obscure.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Windows Phone 7 to launch Oct. 11, 2010
Microsoft will introduce its new Windows Phone 7 operating system Oct. 11, 2011. Some experts predict will be a make-or-break product launch.
Analysts say Microsoft's success with Windows Phone 7 (WP7) is important to its mobile initiatives as well as to the overall future prowess of the software giant, which is best known for its desktop operating systems and office productivity software.
Analysts say Microsoft's success with Windows Phone 7 (WP7) is important to its mobile initiatives as well as to the overall future prowess of the software giant, which is best known for its desktop operating systems and office productivity software.
Competitors obviously will be watching to see whether WP7 gets traction.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Massive Shift of Software Development in Enterprise to Mobile
Some 55 percent of respondents anticipate that development for mobile devices will eclipse development for PCs and servers. That includes devices such as the Apple iPhone and Google Android handsets, as well as tablet PCs like the Apple iPad and BlackBerry PlayBook made by Research In Motion.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Software, Hardware, Mobile Litigation
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Hulu prepares IPO
Hulu is ready to raise $200 million to $300 million to build its business, and could file a prospectus with the U.S. Securities and Exchange Commission before the end of the year, Reuters reports.
Tapping public markets is one of several options under consideration as Hulu girds for battle against rivals Netflix, Google and Amazon.com.
Tapping public markets is one of several options under consideration as Hulu girds for battle against rivals Netflix, Google and Amazon.com.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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