Microsoft reportedly is closing will its in-game advertising unit Massive. Microsoft acquired Massive in 2006.
At the time of the acquisition, the exuberance for dynamic in-game advertising was at a peak. Since then, Microsoft’s Xbox Live has become a more-compelling venue for Microsoft, in part because Microsoft keeps all ad revenue it earns from Xbox Live, while it must share Massive’s ad revenue with game providers.
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Saturday, October 9, 2010
Microsoft Closing In-Game Ad Unit
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
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