3/4 of Americans Have Found a TV Commercial Confusing

Fully 75 percent of U.S. TV viewers surveyed by Harris Poll say they have found a commercial on TV confusing. One in five (21%) often find commercials on television confusing while 55 percent say they at least occasionally find commercials confusing.

Just 14 percent say they never find commercials on television confusing and 11 percent do not watch commercials on TV.

That apparently is what happens when advertising professionals try to be too clever, one suspects. It's good to be entertaining; it apparently is not so good to be obscure.

Harris Interactive: Harris Polls > Three-Quarters of Americans Have Found a TV Commercial Confusing