To sell an app, a user first must find it.
Saturday, October 9, 2010
How Carriers Can Crack the App Discoverability Nut
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
NTT, Olympus Augmented Reality
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Apple On Augmented Reality Apps
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
7% of Households Have Abandoned Video Service, Study Suggests
Wedbush Securities analyst James Dix says research suggests consumers are getting rid of their cable and satellite TV services to a greater extent than they're dumping their Internet connections. He thinks that means they are substituting Web video.
In a survey of 2,500 consumers, seven percent said they had stopped using basic cable service and 12 percent reported cutting their premium cable or satellite services. Two percent of respondents cancelled their Internet connections.
Dix also found that cord cutting was more related to income than age, despite the common view that younger consumers would be among the first to abandon traditional pay TV.
Homes with income under $50,000 cancelled basic cable at the highest rate, 8 percent, while only 3 percent of higher-income homes, those at $100,000 and above, axed basic cable, according to the survey.
In a survey of 2,500 consumers, seven percent said they had stopped using basic cable service and 12 percent reported cutting their premium cable or satellite services. Two percent of respondents cancelled their Internet connections.
Dix also found that cord cutting was more related to income than age, despite the common view that younger consumers would be among the first to abandon traditional pay TV.
Homes with income under $50,000 cancelled basic cable at the highest rate, 8 percent, while only 3 percent of higher-income homes, those at $100,000 and above, axed basic cable, according to the survey.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Microsoft Closing In-Game Ad Unit
Microsoft reportedly is closing will its in-game advertising unit Massive. Microsoft acquired Massive in 2006.
At the time of the acquisition, the exuberance for dynamic in-game advertising was at a peak. Since then, Microsoft’s Xbox Live has become a more-compelling venue for Microsoft, in part because Microsoft keeps all ad revenue it earns from Xbox Live, while it must share Massive’s ad revenue with game providers.
more here
At the time of the acquisition, the exuberance for dynamic in-game advertising was at a peak. Since then, Microsoft’s Xbox Live has become a more-compelling venue for Microsoft, in part because Microsoft keeps all ad revenue it earns from Xbox Live, while it must share Massive’s ad revenue with game providers.
more here
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Google starts showing full page previews in search results
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Friday, October 8, 2010
3/4 of Americans Have Found a TV Commercial Confusing
Fully 75 percent of U.S. TV viewers surveyed by Harris Poll say they have found a commercial on TV confusing. One in five (21%) often find commercials on television confusing while 55 percent say they at least occasionally find commercials confusing.
Just 14 percent say they never find commercials on television confusing and 11 percent do not watch commercials on TV.
That apparently is what happens when advertising professionals try to be too clever, one suspects. It's good to be entertaining; it apparently is not so good to be obscure.
That apparently is what happens when advertising professionals try to be too clever, one suspects. It's good to be entertaining; it apparently is not so good to be obscure.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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