Moms text at home, use apps outside the home

We have a tendency to think of some products as "commodities." Even when that characterization is correct in some ways, it very often is not completely correct, with some important potential marketing implications.

Unless I completely miss my guess, I'd say the "Droid" and "Evo" probably appeal mostly to men, for example.

My unscientific sample suggests the typical first impression some women have is that the Droid and Evo are "heavy," the implication being that neither is a device  would prefer to carry and use.

The point, whether the characterization is mostly right, or not, is that user segments likely exist that service and app providers, as well as device manufacturers, have only begun to assess and design around. To be sure, a smartphone is a multi-purpose device. But most people have lead apps that are more important than most others, and could create opportunities to differentiate the end user experience.

Time Warner Cable Tells Subs How to Cut Cord

Though it is Cablevision Systems Corp. that now is feuding with Fox over the cost of programming, the temporary content blackout is not unprecedented. Time Warner Cable has had its own programming cost disputes, and produced this video to show its customers how to connect their PCs to their TVs to watch content online, during the blackout.

Cablevision is doing the same at the moment. It's ironic, though.

Mobile Users Prefer Browsers over Apps

Although about a third of U.S. mobile phone subscribers used a downloaded application in August, according to comScore, and app downloads have shown impressive growth, many mobile device users appear to think browsers offer the better user experience.

Mobile users polled by Keynote Systems for Adobe reported a preference for mobile browsers to access virtually all mobile content. Games, music and social media were the only categories in which users would rather use a downloaded app than browse the mobile web.

Mobile Users Prefer Browsers over Apps - eMarketer

YouTube's Promoted Videos Program Hits 500 Million Views

YouTube’s "Promoted Videos" program hit a major milestone this month, hitting half a billion views. This figure certainly lends more credence to recent conjectures that the video-sharing site might, in fact, be starting to generate significant revenue, if not profits, for Google.

Think about Twitter's "Promoted Tweets" and you will get the idea.

The Promoted Videos program launched two years ago, and, according to the YouTube blog, has seen a six-fold increase in viewers clicking on these creator-sponsored vids in the past year (advertisers basically pay to have these videos appear in search results, on the YouTube homepage and on video pages).

YouTube's Promoted Videos Program Hits 500 Million Views -- Profits on the Horizon?

Google exec: Android was “best deal ever”

Buying Android Inc., the wireless-software startup founded by Andy Rubin, was Google’s “best deal ever,” said David Lawee, vice president of corporate development at the search giant.

Google acquired Android in 2005 for an undisclosed price which has been estimated at $50 million.

Google exec: Android was “best deal ever” | VentureBeat

Microsoft Says Tablets Are Not A Threat to PCs

Microsoft CFO Peter Klein says he is “confident” that the rise of tablets will expand the market for PCs, saying he was “enthusiastic about our opportunity” and insisting that consumers will continue to turn to Windows for “choice and value.”

Executives also said that to date they had not seen a “material” shift from low-end PCs to tablets. Some will not agree with Klein or Microsoft, but so far the iPad might be a new device category, rather than a full replacement for a PC. What might happen later, when early adopter market is satiated, and tablets start to be available at lower cost, in different configurations, remains to be seen.

Some light users who rely on email and ebook reading might find a tablet a perfectly workable substitute.

Microsoft Says Tablets Are Not A Threat | paidContent

Appcelerator, PayPal Team for Mobile Commerce

Mobile commerce is a huge business opportunity because, at least in the United States, there is not much infrastructure to support it, though that appears to be changing fast. One example is Appcelerator's recent integration with PayPal, which will allow smartphone apps to use PayPal more easily as a mobile payment mechanism.

Now iPhone, Android and iPad developers using the paid version of the company’s Titanium framework get the ability to conduct mobile commerce.