YouTube's Promoted Videos Program Hits 500 Million Views

YouTube’s "Promoted Videos" program hit a major milestone this month, hitting half a billion views. This figure certainly lends more credence to recent conjectures that the video-sharing site might, in fact, be starting to generate significant revenue, if not profits, for Google.

Think about Twitter's "Promoted Tweets" and you will get the idea.

The Promoted Videos program launched two years ago, and, according to the YouTube blog, has seen a six-fold increase in viewers clicking on these creator-sponsored vids in the past year (advertisers basically pay to have these videos appear in search results, on the YouTube homepage and on video pages).

YouTube's Promoted Videos Program Hits 500 Million Views -- Profits on the Horizon?