Sunday, December 26, 2010

Blu-ray Movie Sales up 75%

Sales of Blu-ray movies were up 75 percent year-to-year at the start of the holiday shopping season, according to Nash Information Services, and are expected to nearly double for the full year. That will come as welcome news for consumer electronics firms selling hardware, as well as for Hollywood studios anxious to sustain physical media sales.

Blu-ray is on track to be a $2 billion business this year, while the DVD business, down 13 percent through the first three quarters of the year, is expected to shrink to $8 billion.

NPD Group said that 13 percent of U.S. households had a Blu-ray player at the beginning of the holiday season, and that number could rise to 20 percent early next year, driven by a proliferation of Blu-ray players available for under $100 in this holiday season.

On the Fly Video Translation

I haven't tried this app yet, but am going to.

Display advertising: Google's Vision

Google's vision of dynamic advertising includes the ability to change offers, on the fly, based on such issues as weather.

Imagine you own a popular coffee chain in Denver that you want to promote. On Monday afternoon, it’s warm and 80 degrees in the city. You run a display ad campaign online that offers Denverites a discount coupon for an iced cold latte, with a searchable map embedded in the ad to show local branches, and a real-time feed from people who have tweeted publicly about your newest flavor.

That evening, a cold front rolls over the Rockies. Your ad automatically and dynamically adjusts to present a photo of a hot, steaming cup of hot chocolate in front of a warm fireplace, together with a home delivery number and an offer of free marshmallows.

If you live in Denver, you know a 40-degree temperature swing in a single day is quite possible. The ability to change an offer on the fly is something local advertisers have not had, up to this point.

Saturday, December 25, 2010

Online Video "On TVs" Lacks Ad Support



While more and more online video publishers are connecting with audiences in their living rooms with smart TV's, Blu-ray players and devices such as Roku and Google TV, advertising on these platforms is not yet in place.

Who Uses Deal-Of-The-Day Websites?

Who uses group buying or social buying sites?

You might think it is people for whom saving money is really important because they don't make as much. Actually, says Forrester Research, the three percent of U.S. consumers who frequently use deal-of-the-day sites have a lot of money to spend.

About half of them report having an average household income of $100K or more, and they expect to spend more money online this year than last year.

They are twice as likely to be influenced by what's hot and what's not, two-thirds are willing to try new things, and 62 percent agree that they often change their mind about which brand to buy after doing some research, making them the ideal target audience for deal-of-the-day sites.

But the Forrester Research data also shows that the majority of U.S. online consumers aren’t familiar with deal-of-the-day sites like Groupon or Living Social, and another 25 percent haven't used them yet.

Social Networking is Fastest-Growing App

Social networking is far and away the fastest-growing application people of most ages are adopting.

Video and audio also are noteworthy.

read more here

What People Do Online

There are generational differences in use of apps online.

"Everybody" uses email and search. You might be surprised at how high "health information" ranks.

Apparently, for most people that is a more frequent activity than using "news."

Of course, there are some things almost nobody, of any age, does.

Virtual worlds, blogging and podcasts are among those infrequent activities.

read more here

Net AI Sustainability Footprint Might be Lower, Even if Data Center Footprint is Higher

Nobody knows yet whether higher energy consumption to support artificial intelligence compute operations will ultimately be offset by lower ...