Sunday, December 26, 2010

Blu-ray Movie Sales up 75%

Sales of Blu-ray movies were up 75 percent year-to-year at the start of the holiday shopping season, according to Nash Information Services, and are expected to nearly double for the full year. That will come as welcome news for consumer electronics firms selling hardware, as well as for Hollywood studios anxious to sustain physical media sales.

Blu-ray is on track to be a $2 billion business this year, while the DVD business, down 13 percent through the first three quarters of the year, is expected to shrink to $8 billion.

NPD Group said that 13 percent of U.S. households had a Blu-ray player at the beginning of the holiday season, and that number could rise to 20 percent early next year, driven by a proliferation of Blu-ray players available for under $100 in this holiday season.

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