5 Percent of EC Consumers Buy Internet Access at Speeds of 39 Mbps or Above

There’s a clear gap between very high speed fixed broadband in the European Union countries and the availability of such connections. Only five percent of consumers buy fixed line broadband access at speeds of 30 Mbps and above, although 29 percent of households could buy service at such speeds if they wanted to, according to a new European Commission report.

The point is that there is more to ultra-fast broadband adoption than sometimes seems important. As it turns out, few U.S. customers actually buy services running at 50 Mbps or above, and most of the customers who do buy are probably business customers.

You might argue that the only real problem is that the faster services are too expensive. That’s true, but also difficult to change, as it would be difficult to find any cost savings, in any part of the fixed-line broadband access business, that would allow pricing of 50 Mbps or 100 Mbps services to be sold at similar prices as today's 20-Mbps services.

5 Percent of EC Consumers Buy Internet Access at Speeds of 39 Mbps or Above

Mortgage Origination Forecast

Housing is an important economic indicator. Mortgage issuance is related to housing purchases. So this forecast by the Mortgage Banking Association isn't pretty.

Mobile Users Warm Up to the Check-In

Checking in to location-based services on a mobile phone is still not a mainstream activity, but adoption is increasing, especially among smart phone users.

According to comScore, seven percent of all mobile users and 18 percent of smart phone users accessed check-in services in March 2011.

Users of check-in services were more likely than the overall smartphone population to be female, under 35 years old and full-time students.

Mobile Users Warm Up to the Check-In - eMarketer

NRF Finds Willingness to Use Social Commerce

The National Retail Federation reports that people are more willing to dabble in social commerce than many retailers realize, with 42 percent of those who shop online saying they at least occasionally "follow" a store on social media. More than 56 percent of Facebook users have clicked through to a retail site, while 67 percent of Twitter users have done so.

Perhaps the biggest finding is that these consumers are open to skipping brand sites entirely, with 35 percent saying they would be willing to make a purchase directly from Facebook, and 32 percent right from Twitter. Those findings obviously run counter to some sentiment that people on Facebook are in a socializing mood, not a shopping mood.

But other studies do suggest that social shopping is something users will do. Shoppers are willing to interact with retailers through a variety of social networks and retailers have limitless opportunities to capitalize on the momentum, according to the 2011 Social Commerce Study, a joint research project by Shop.org, comScore and Social Shopping Labs. The report, which evaluates shopping directly influenced by social media, polled 1787 adult online shoppers in April 2011. See New_study_evaluates_consumer_behaviors_attitudes_toward_social_commerce_.php.

According to the Shop.org survey, 42 percent of online consumers have "followed" a retailer proactively through Facebook, Twitter or a retailer's blog, and the average person follows about six retailers. While shoppers' reasoning for following a retailer varies, the majority of respondents (58 percent) said they follow companies to find deals, while nearly half (49 percent) say they want to keep up to date on products. More than one-third also follow retailers for information on contests and events (39 percent).

The NRF study, based on more than 1,700 online shoppers, found that those online shoppers who track retailers typically follow six stores, whether through Facebook, Twitter or a retailer's blog.

MediaPost Publications Online Shoppers 'Follow' Faves On Social Media 06/06/2011:

Facebook Accounts For 38% Of Sharing Traffic On The Web

Overall, sharing now produces an estimated 10 percent of all Internet traffic and 31 percent of referral traffic to sites from search and social.

Search is still about twice as big, according to ShareThis. Facebook appears to drive 38 percent of shared items, email about 17 percent and Twitter about 17 percent.

ShareThis Study: Facebook Accounts For 38 Percent Of Sharing Traffic On The Web

Ten Signs The Double-Dip Recession Has Begun - 24/7 Wall St.

In a technical sense, the U.S. economy left "recession" status and started growing again about July 2009. But the growth has been anemic. And consumers seem to think we never left the great recession of 2008 and 2009, and is again headed downward.

In other words, consumers think the second recession, or dreaded "double dip," already has begun. Economists say that the "Great Recession" began in December 2007 and lasted until July 2009. That may be the way that the economy was seen through the eyes of experts, but many Americans do not believe that the 2008 to 2009 downturn ever ended.

A Gallup poll released in April found that 29 percent of those queried thought the economy was in a “depression” and 26 percent said that the original recession had persisted into 2011.

This is a big problem since "expectations" drive behavior. Worse, there in all likelihood is no long-term hope of fixing the national deficit without a return to robust growth.

Ten Signs The Double-Dip Recession Has Begun - 24/7 Wall St.

65% of iPhone Data is Transferred by Wi-Fi

About 65 percent of Internet data consumed by Apple iPhone users in South Korea is transferred on a Wi-Fi network, South Korean researchers have found. By using Wi-Fi, users also saved 55 percent of battery power by doing so.

About 63 percent of the time, the mobile device can get a Wi-Fi signal, and users tend to stay within a single Wi-Fi zone for about two hours at a time.

http://research.csc.ncsu.edu/netsrv/sites/default/files/CoNEXT2010.pdf