Checking in to location-based services on a mobile phone is still not a mainstream activity, but adoption is increasing, especially among smart phone users.
According to comScore, seven percent of all mobile users and 18 percent of smart phone users accessed check-in services in March 2011.
Users of check-in services were more likely than the overall smartphone population to be female, under 35 years old and full-time students.
Monday, June 6, 2011
Mobile Users Warm Up to the Check-In
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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