Monday, June 6, 2011

Mobile Users Warm Up to the Check-In

Select Mobile Activities of US Check-In Service* and Smartphone Users, March 2011 (% of respondents)Checking in to location-based services on a mobile phone is still not a mainstream activity, but adoption is increasing, especially among smart phone users.

According to comScore, seven percent of all mobile users and 18 percent of smart phone users accessed check-in services in March 2011.

Users of check-in services were more likely than the overall smartphone population to be female, under 35 years old and full-time students.

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