Thursday, June 16, 2011

T-Mobile USA Launches HTC "Sensation"

T-Mobile USA Boosts Speeds in 42 Markets

T-Mobile USA is doubling the speed of its 4G network in 42 additional markets including Albuquerque, N.M.; Cleveland and Columbus, Ohio; Sacramento and San Diego, Calif.; Salt Lake City, Utah and San Antonio, Texas. Now, customers in 97 markets across the country have access to T-Mobile’s HSPA 42 network.



T-Mobile has seen average download speeds approaching 10 Mbps with peak speeds of 27 Mbps on the T-Mobile Rocket 3.0 laptop stick, the company’s first 42 Mbps device. T-Mobile expects more than 150 million American’s to have access to these increased 4G speeds by mid-2011.

New Data Shows More Content Means More Leads

Companies that blogged 20 or more times in a month saw the most return in traffic and leads, a recent HubSpot analysis of lead generation numbers for over 4,000 companies found.

The results make quite a compelling case that "more is better" when it comes to content creation. Companies with over 400 indexed pages generated the most traffic and leads.

In the case of blogs, landing pages, and indexed pages -- which are all critical pieces of the inbound marketing methodologies, the data showed that companies that created more, generated more leads and traffic back in return. Companies with over 31 landing pages generated the most leads (nearly 10 times that of the lowest, ‘less that 5’ category).

What is "Influence"?

Probably more important to most brands is "how do I gain influence?"

T-Mobile Launches "More for Me" Social Shopping Service

T-Mobile More for MeT-Mobile USA has launched "More for Me," a nationwide aggregation service that offers consumers the best in daily deals. The free service runs on Android devices, and the app can be downloaded from the Android Market.

More for Me is the first nationwide daily deal aggregation service of its kind from a national wireless carrier, T-Mobile USA says. Discounts and deals are generated from popular social buying sites, such as LivingSocial, as well as exclusive offers from T-Mobile and its partners.

Worldwide Mobile Advertising Revenue to Reach $3.3 Billion in 2011

Worldwide mobile advertising revenue is forecast to reach $3.3 billion in 2011, more than double the $1.6 billion generated in 2010, according to Gartner.

Worldwide revenue will reach $20.6 billion by 2015, but not all types of mobile advertising will generate the same opportunity. Search and maps will deliver the highest revenue, while video and audio ads will see the fastest growth through 2015.


2010

2011

2015

North America

304.3

701.7

5,791.4

Western Europe

257.1

569.3

5,131.9

Asia/Pacific and Japan

868.8

1,628.5

6,925.0

Rest of the World

196.9

410.4

2,761.7

Total

1,627.1

3,309.9

20,610.0

Source: Gartner (June 2011)


Gartner Says Worldwide Mobile Advertising Revenue Forecast to Reach $3.3 Billion in 2011

Blogging, Tweeting, and What's In Between

Trio-buyerSome people think "blogs are dead." Usually, when that gets said, it is a reference to massive growth of tweeting, Facebook posts and other very-short snippets of stuff. Tumblr is a good example of the in-between space between a tweet and a blog post, with its emphasis on visual elements. Of course, some would argue something else is going on, namely that blogs remain a place where relatively more thoughtful stuff happens, while Tumblr is better for highly-visual, word spare content. See http://inessential.com/2011/06/15/gopher_dead_blogging_lives.

All we are seeing is the evolution of tools to fit different use cases. Consider tablets. They work really well for most people, who only have to create a minor amount of content, such as replying to an email, or taking a limited amount of notes at a meeting, creating a calendar event or something simple.

Photo of Marissa Kim
That leads to statements such as "the PC is dead." But that's a misnomer. PCs are required for serious content creation, and might always be.

Sure, you can add a keyboard to a tablet, plus other peripherals (one of these days), but then what you have is a PC.
It's the same thing with media that allow people to express themselves.

Not everybody needs a blog. For lots of people, tweeting and Facebook are all they require. For others, who want to share content of a highly-visual nature, Tumblr works great.


"Tumblr, to me at least, isn’t a blog platform but something new entirely - a social network for both original and curated content that is longer than a tweet and often more visual in nature. It’s a hybrid," says Steve Rubel. See http://www.steverubel.me/post/6583713687/tumblr-is-the-next-great-social-network.

For some purposes, such as a "fashion portal," Tumblr is a great tool. See http://blog.pret-a-portel.com/.


The Roots of our Discontent

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