New Data Shows More Content Means More Leads

Companies that blogged 20 or more times in a month saw the most return in traffic and leads, a recent HubSpot analysis of lead generation numbers for over 4,000 companies found.

The results make quite a compelling case that "more is better" when it comes to content creation. Companies with over 400 indexed pages generated the most traffic and leads.

In the case of blogs, landing pages, and indexed pages -- which are all critical pieces of the inbound marketing methodologies, the data showed that companies that created more, generated more leads and traffic back in return. Companies with over 31 landing pages generated the most leads (nearly 10 times that of the lowest, ‘less that 5’ category).

New Marketing Data Shows More Content Means More Leads