Thursday, June 16, 2011

Worldwide Mobile Advertising Revenue to Reach $3.3 Billion in 2011

Worldwide mobile advertising revenue is forecast to reach $3.3 billion in 2011, more than double the $1.6 billion generated in 2010, according to Gartner.

Worldwide revenue will reach $20.6 billion by 2015, but not all types of mobile advertising will generate the same opportunity. Search and maps will deliver the highest revenue, while video and audio ads will see the fastest growth through 2015.


2010

2011

2015

North America

304.3

701.7

5,791.4

Western Europe

257.1

569.3

5,131.9

Asia/Pacific and Japan

868.8

1,628.5

6,925.0

Rest of the World

196.9

410.4

2,761.7

Total

1,627.1

3,309.9

20,610.0

Source: Gartner (June 2011)


Gartner Says Worldwide Mobile Advertising Revenue Forecast to Reach $3.3 Billion in 2011

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