UK Mobile Operators Form NFC Joint Venture

The three major U.K. mobile operators, working together in the "Everything Everywhere" alliance, Telefónica O2 UK and Vodafone UK, are forming a joint venture to provide a single point of contact for advertisers, retailers, banks and other service providers wanting to introduce mobile-commerce services using near field communications mobile wallets.
See UK Mobile Operators Form Joint Venture to Smooth NFC Rollouts

The joint venture also specifys that secure applications be loaded on NFC-enabled SIM cards the telcos will issue. Google thinks the credentials should be loaded onto the phone using the device memory, of course. See http://www.google.com/wallet/how-it-works-security.html. At stake is control of the credentials loading process, which provides an element of control or relevance in the payment ecosystem.

T-Mobile USA Launches HTC "Sensation"

T-Mobile USA Boosts Speeds in 42 Markets

T-Mobile USA is doubling the speed of its 4G network in 42 additional markets including Albuquerque, N.M.; Cleveland and Columbus, Ohio; Sacramento and San Diego, Calif.; Salt Lake City, Utah and San Antonio, Texas. Now, customers in 97 markets across the country have access to T-Mobile’s HSPA 42 network.



T-Mobile has seen average download speeds approaching 10 Mbps with peak speeds of 27 Mbps on the T-Mobile Rocket 3.0 laptop stick, the company’s first 42 Mbps device. T-Mobile expects more than 150 million American’s to have access to these increased 4G speeds by mid-2011.

T-Mobile’s 4G Network Now Even Faster in Nearly 100 Markets Across the Country

New Data Shows More Content Means More Leads

Companies that blogged 20 or more times in a month saw the most return in traffic and leads, a recent HubSpot analysis of lead generation numbers for over 4,000 companies found.

The results make quite a compelling case that "more is better" when it comes to content creation. Companies with over 400 indexed pages generated the most traffic and leads.

In the case of blogs, landing pages, and indexed pages -- which are all critical pieces of the inbound marketing methodologies, the data showed that companies that created more, generated more leads and traffic back in return. Companies with over 31 landing pages generated the most leads (nearly 10 times that of the lowest, ‘less that 5’ category).

New Marketing Data Shows More Content Means More Leads

What is "Influence"?

Conversation Agent quotes on Influence

View more presentations from Valeria Maltoni

Probably more important to most brands is "how do I gain influence?"

T-Mobile Launches "More for Me" Social Shopping Service

T-Mobile USA has launched "More for Me," a nationwide aggregation service that offers consumers the best in daily deals. The free service runs on Android devices, and the app can be downloaded from the Android Market.

More for Me is the first nationwide daily deal aggregation service of its kind from a national wireless carrier, T-Mobile USA says. Discounts and deals are generated from popular social buying sites, such as LivingSocial, as well as exclusive offers from T-Mobile and its partners.

T-Mobile Launches More for Me

Worldwide Mobile Advertising Revenue to Reach $3.3 Billion in 2011

Worldwide mobile advertising revenue is forecast to reach $3.3 billion in 2011, more than double the $1.6 billion generated in 2010, according to Gartner.

Worldwide revenue will reach $20.6 billion by 2015, but not all types of mobile advertising will generate the same opportunity. Search and maps will deliver the highest revenue, while video and audio ads will see the fastest growth through 2015.

2010	2011	2015
North America	304.3	701.7	5,791.4
Western Europe	257.1	569.3	5,131.9
Asia/Pacific and Japan	868.8	1,628.5	6,925.0
Rest of the World	196.9	410.4	2,761.7
Total	1,627.1	3,309.9	20,610.0

Source: Gartner (June 2011)

Gartner Says Worldwide Mobile Advertising Revenue Forecast to Reach $3.3 Billion in 2011