UK Mobile Operators Form NFC Joint Venture

The three major U.K. mobile operators, working together in the "Everything Everywhere" alliance, Telefónica O2 UK and Vodafone UK, are forming a joint venture to provide a single point of contact for advertisers, retailers, banks and other service providers wanting to introduce mobile-commerce services using near field communications mobile wallets.
See UK Mobile Operators Form Joint Venture to Smooth NFC Rollouts

The joint venture also specifys that secure applications be loaded on NFC-enabled SIM cards the telcos will issue. Google thinks the credentials should be loaded onto the phone using the device memory, of course. See http://www.google.com/wallet/how-it-works-security.html. At stake is control of the credentials loading process, which provides an element of control or relevance in the payment ecosystem.