Mobile advertising spend is projected to reach $2.5 billion by 2014, according to Informa Telecoms.
That still is but a fraction of online advertising, though. Analysts at Deutsche Bank say they are "highly optimistic" on the prospects for mobile advertising in 2011, and expect it to become a billion dollar segment (up from $400 million to $500 million in 2010).
Of course, that is a relatively small amount, compared to the U.S. online advertising market, which will represent $28.5 billion in 2011 spending.
Revenue growth in 2010 was 14 percent, with a likely increase of 11 percent in 2011.
Also, online advertising in total will represent only about 12 percent of total U.S. ad spending.
Saturday, October 8, 2011
Mobile Ads $2.5 Billion in 2014
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Citi and América Móvil in mobile banking venture
Citigroup and América Móvil have announced a $50m joint venture to offer mobile banking services to millions of people throughout Latin America, starting with Mexico.
The alliance between the biggest providers of financial and telecommunications services in Latin America, dubbed "Transfer," will allow customers to use basic mobile telephones to set up bank accounts, transfer money, withdraw cash from automatic teller machines, make purchases in stores, receive payments and pay bills.
The alliance between the biggest providers of financial and telecommunications services in Latin America, dubbed "Transfer," will allow customers to use basic mobile telephones to set up bank accounts, transfer money, withdraw cash from automatic teller machines, make purchases in stores, receive payments and pay bills.
Labels:
America Movil,
Citibank,
mobile payment
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Google's Patent Search Likely is Not Finished
An analysis of more than 1,000 patents that Google bought from IBM offers a glimpse inside the search giant's increasingly frantic efforts to protect its Android mobile operating system against legal attacks from competitors.
IPVision, which makes patent-analyzing software, says that the 1,029 patents that Google bought from IBM in July contain little that the company could use to either attack its competitors or defend its own products.
Bundles of patents covering computing—especially mobile computing—technology have become a hot property in recent months. Apple, Nokia, Microsoft, and others have used them to extract money from competitors, or even to block those competitors' products from being sold. This year, Apple successfully prevented the sale of some Samsung devices in much of Europe, while Microsoft has used patents to extract millions of dollars in licensing fees, from companies including Samsung and HTC, for using Google's "free" Android operating system.
IPVision, which makes patent-analyzing software, says that the 1,029 patents that Google bought from IBM in July contain little that the company could use to either attack its competitors or defend its own products.
Bundles of patents covering computing—especially mobile computing—technology have become a hot property in recent months. Apple, Nokia, Microsoft, and others have used them to extract money from competitors, or even to block those competitors' products from being sold. This year, Apple successfully prevented the sale of some Samsung devices in much of Europe, while Microsoft has used patents to extract millions of dollars in licensing fees, from companies including Samsung and HTC, for using Google's "free" Android operating system.
Labels:
Google,
patent infringement
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Mobile Payments Will Take 10 Years to Reach 50% of U.S. Households
Optimists might think mobile payments will be a significant business in as little as two to four years.
Some might argue from history that it will take a decade or so for mobile payments to be adopted by a significant number of users. By "significant" we might say half of households using mobile payments. KPMG survey
History suggests why that might be so. After 20 years, the percentage of U.S. households using automatic bill paying is still only about 50 percent. Likewise, after 20 years, use of debit cards by U.S. households is only about 50 percent.
It took about a decade for use of automated teller machines to reach usage by about half of U.S. households.
The takeaway is that payments innovation tends to be a rather deliberate process, with adoption processes that take between 10 years to 20 years to reach 50 percent of consumer households.
Some might argue from history that it will take a decade or so for mobile payments to be adopted by a significant number of users. By "significant" we might say half of households using mobile payments. KPMG survey
History suggests why that might be so. After 20 years, the percentage of U.S. households using automatic bill paying is still only about 50 percent. Likewise, after 20 years, use of debit cards by U.S. households is only about 50 percent.
It took about a decade for use of automated teller machines to reach usage by about half of U.S. households.
The takeaway is that payments innovation tends to be a rather deliberate process, with adoption processes that take between 10 years to 20 years to reach 50 percent of consumer households.
Labels:
mobile payments,
mobile wallet
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Friday, October 7, 2011
Sprint: No more Clearwire devices after 2012
Sprint Nextel Corp. says it will stop selling phones and other devices compatible with Clearwire Corp.'s network at the end of 2012, as it switches customers to its own Long Term Evolution network. The irony is that Sprint owns a majority of Clearwire. Still, the latest Sprint news might help clarify the Sprint relationship with the wholesaler.
What Clearwire has to decide is whether it can afford to switch to LTE itself at the same time it cannot seem to finance its national network build. One would have to say it is starting to look as though Clearwire cannot survive as an independent entity. Its biggest wholesale customer is going to stop referring customers to Clearwire. Sprint, by indicating it will no longer sell WiMAX devices, also is signaling that customers will in the future be served by Sprint's own network. That means even the customers Clearwire now gets from Sprint are going to start to decline.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Facebook on a Mobile Without a Data Plan
Gemalto is offering feature phone users a way to use Facebook on their mobiles without buying a data plan. The service is not free. Instead, customers are charged a subscription of $1 for a day, $3 for a week, $9 for a month, for unlimited access to "Facebook for SIM."
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Open Range Goes Bankrupt
Open Range Communications has declared bankruptcy. Open Range received about $267 million in loan from the U.S. Department of Agriculture’s Rural Development Utilities Program as part of the "broadband stimulus" program.
Open Range had hoped to create a broadband wireless Internet provider whose primary focus was hundreds of un-served and underserved communities across America. Open Range intends to serve over 500 communities, making its services available to approximately six million people in Arkansas, Alabama, California, Colorado, Delaware, Florida, Georgia, Illinois, Indiana, Ohio, Pennsylvania, Nebraska, Nevada, New Jersey, New York, South Carolina and Wisconsin.
Open Range had hoped to create a broadband wireless Internet provider whose primary focus was hundreds of un-served and underserved communities across America. Open Range intends to serve over 500 communities, making its services available to approximately six million people in Arkansas, Alabama, California, Colorado, Delaware, Florida, Georgia, Illinois, Indiana, Ohio, Pennsylvania, Nebraska, Nevada, New Jersey, New York, South Carolina and Wisconsin.
You might recall that back in 2009, the federal government was pitching "investment in broadband" as a "jobs" program. If you talk to suppliers eligible to supply gear to broadband stimulus recipients, you will find that precious little of the money has actually been disbursed. That is not to say no money has moved, but not very much.
As the "stimulus" was supposed to help with the Great Recession of 2008, and since most of the money hasn't been allocated, you can assume there was nothing at all "shovel ready" about the program. That's one traditional objection to most short term federal spending that is supposed to be counter cyclical. By the time the money actually hits the economy, the economy already has begun to improve. In other words, as they say in the legal profession, "justice delayed is justice denied."
In the fiscal realm, counter-cyclical spending that is delayed also has no effect ameliorating the impact of a recession, because the recession is over before the money can do any good. To add insult to injury, you get a major broadband stimulus recipient going out of business.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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