Mobile Ads $2.5 Billion in 2014

Mobile advertising spend is projected to reach $2.5 billion by 2014, according to Informa Telecoms. 


That still is but a fraction of online advertising, though. Analysts at Deutsche Bank say they are "highly optimistic" on the prospects for mobile advertising in 2011, and expect it to become a billion dollar segment (up from $400 million to $500 million in 2010). 


 Of course, that is a relatively small amount, compared to the U.S. online advertising market, which will represent $28.5 billion in 2011 spending. 


Revenue growth in 2010 was 14 percent, with a likely increase of 11 percent in 2011. Also, online advertising in total will represent only about 12 percent of total U.S. ad spending.