What Implications for Unified Communications if Today's Teens Don't Use Email, Twitter, IM?

To the extent that communication preferences tend to vary by generation and age, current communication preferences of teenagers might have implications for entirely "unrelated" business communications.

Consider what the implications might be for "unified communications," for example. The basic question might be the amount of "need" for unifying some communication modes that don't get used very much.

One study of U.S. teenager behavior suggests that a majority of them text and check Facebook everyday, but few, only about 11 percent, use Twitter daily.

At a high level, that only suggests that one app using point-to-multipoint or "multicast" communications is preferred, over another.

Clearly, multicast is an established way of sharing information, and getting information, whether Twitter is the preferred medium, or not.

You can draw your own conclusions about why Twitter has such low usage among teenagers.

Some might suggest the usage pattern has something to do with user interest in "news."

The theory is that teenagers actually are little interested in news, and Twitter is a medium ideally suited for news distribution.

In fact, that is the main reason many other users engage with Twitter.


The study also confirms what you already knew, namely that teenagers hate talking on the phone. 


Only four percent of them consider talking on the phone their "favorite" way of talking to friends.

They instead prefer commenting publicly on each other's Facebook profiles or texting.

Email and instant messaging also are not so favored. Oddly enough, that might have at least some implications for unified communications. 

Why unify all tools if email and instant messaging are not preferred or used? Granted, teenagers are, for the most part, not in the workforce as they will be in a decade. But it current habits do not change, they won't prefer to use IM and email when at work. They will text and post, the study might suggest. 

"Bundling" Occurs 2 Ways, at Wholesale and Retail Levels

Lots of consumers doubtlessly would prefer to buy their video content one program at a time, or one "channel" or "network" at a time. It isn't so clear, yet, that either video distributors or programming networks would prefer to sell that way.

In fact, traditionally, programming contracts have carried stipulations about how content could be packaged, and those terms generally prohibit a la carte sales of programs.

Programming networks, in fact, prefer to bundle networks when they sell to distributors, as it allows them to "force" a distributor to buy a new network, or a network with little viewership, because doing so is a requirement for getting rights to air a popular network.

Currently involved in a major contract dispute with Viacom, DirecTV is trying to remind its customers that it, DirecTV, disputes proposed Viacom pricing and bundling because prices would rise.

Email "Overload" Isn't a Myth, But Can't be Replaced, Either

"Email overload," like message overload of any sort, is a problem, but likely is not a truly "solvable" problem, either. Some would say other one-to-many messaging formats work better. If you are on the receiving end of all those messages, you might not agree, though. And that's probably the bigger problem: most people have to do more work, more collaboratively, with more people, much faster.

Email might not be the best medium for all types of messaging, as one-to-many often works better. But not all communications can be handled that way.

According to Dawna Ballard, associate professor in the Department of Communication Studies at UT Austin, “The feedback loops in organizational communication are becoming more compressed, leading to an increase in the quantity of work, which in turn requires faster communication with a greater number of people in the same time frame as before.”

Telefónica Digital Launch "Wanda" for Mobile Payments

Telefónica Digital and Visa Europe have launched what they call "a wide ranging strategic partnership" to drive new business opportunities within mobile commerce across Telefónica's European footprint.  


The deal includes cooperation in areas such as mobile wallet, contactless payments (NFC), acquirer services for mobile point of sale, and merchant offers.

The agreement builds on Telefónica and Visa Europe's existing relationship in markets such as the United Kingdom and Ireland, establishing Visa Europe as Telefónica's preferred partner for the issuance of branded payments cards and the development of related mobile payment services, Visa Europe says.

Separately, MasterCard and Telefónica have a joint venture, called “Wanda,”created to lead the development of mobile financial solutions in 12 markets in Latin America.

Wanda will provide mobile payment solutions to the over 87 million Movistar customers in the 12 markets where it will operate. These mobile payment services will be linked to a mobile wallet or prepaid account that will allow for money transfers, mobile airtime reload, bill payment and retail purchases, among other services.

Mobile commerce is a key focus area of Telefónica's new Digital unit which was formed to drive business opportunities within the digital space. Within Europe, Telefónica has launched a mobile wallet service to customers in the UK and is working to launch mobile wallets across its other operating businesses.


The deal highlights one key aspect of growth strategy for tier-one European mobile service providers. The problem is that, if you are an executive leading a firm earning a score or two billion dollars a year, and you think you might have to replace perhaps half of that revenue over perhaps a decade's time, you really need big new sources to offset the loss of revenue of that magnitude.


And, as it turns out, at the moment there are just a handful of revenue generators theoretically capable of generating billions of dollars worth of incremental revenue each year, for a single service provider. Those opportunities are said to include mobile banking operations, in a broad sense; mobile advertising and machine-to-machine mobile services. 


After that, the potential list of new businesses fall off fairly dramatically, in terms of revenue opportunity. 


That is why Telefónica Digital's joint venture with Visa Europe is so important.

53% of People in 11 African Countries Routinely Send or Receive Money in a Month's Time: Mobile Could Help

One common way of estimating the size of a new market is to look at existing activities and behavior that a new and alternative method could displace. In Sub-Saharan Africa, the need for people to send and receive money from friends and family members, in a single country, seems to be a widespread existing activity, suggesting that a more-convenient and safer method, using mobile phones, could see large uptake.

Some 32 percent of adults in 11 sub-Saharan African countries--about 80 million people--received money from family members or friends living in a different city of their country in the 30 days before being surveyed in 2011, according to a recent Gallup study.

This figure dwarfs the four percent of the total adult population (approximately 10 million people) in the 11 countries who received money from people in other countries in the same time frame. The implication is that money transfers largely are an intra-country activity, not an inter-country activity, for the most part.

Some 20 percent of the total adult population in the countries surveyed (roughly 50 million people) reported having sent domestic remittances to family members or friends living in different parts of the country.

This 20 percent is the total of respondents who only brought money in person (seven percent), only sent money in cash (three percent), only sent money electronically (five percent), and only sent money using informal as well as formal payment channels (six percent).

This compares with one percent (more than two million people) who sent international remittances -- excluding money brought in person -- with the majority of senders transferring money to another African country.

Across the region, only a handful of respondents sent money to another African country or to a country outside of Africa. Residents of Sierra Leone once again stood out with seven percent having sent money to another country in the previous 30 days, while all other countries had two percent or fewer adults sending remittances externally.

The reisk of sending money informally, in cash, is the problem mobile money transfers will solve. It often involves paying a bus driver to carry money in an envelope, or sending money with a friend who happens to be traveling the same direction, methods that can be slow, costly, and unreliable and put money in transit at risk of theft.

Some 53 percent of adults in 11 sub-Saharan countries interviewed in 2011, or about 134.3 million people, made transactions involving distant counterparties in the 30 days before the survey, according to a new Gallup study funded by the Bill & Melinda Gates Foundation.

Despite the large flow of nationwide transactions, few in the countries surveyed used formal payment channels. Some 31 percent of all adults (approximately 79.0 million people) used only informal, cash-based modes such as informal money carriers, sending the money by bus or traveling friends, or simply carrying cash themselves to deliver it in person, to move money across the country.

So the opportunity would seem to be rather significant. Even in South Africa and Kenya, the two countries with the most advanced payment markets, respondents were more likely to report that they only used informal cash payments than to have used only electronic payment methods.

About 31 percent of South Africans and 22 percent of Kenyans used only informal cash payments in the past 30 days, the study found. Those percentages translate into 10.9 million and 5.2 million potential consumers of financial services, respectively.

The best growth potential in sub-Saharan Africa is likely in Nigeria, the biggest potential market, with an adult population of 90.6 million. An estimated 34.8 million Nigerians are using only informal cash payments.

Sub-Saharan Africans do not generally make use of electronic payments of any sort, including bank, mobile phone, or formal money transfer services such as Western Union), with nine percent of all adults (roughly 22.7 million) saying they made their payments this way.

About 47 percent, about 118.4 million adults, made no payments of any kind. But the larger point is that 53 percent of people in the 11 countries already have a need to transfer money on a regular or frequent basis.


These results come from a new study of 11 sub-Saharan African countries, "Payments and Money Transfer Behavior of Sub-Saharan Africans." w

Aereo Aside, TV Broadcasters Will Go Mobile

Aereo Inc., the streaming television service that captures over the air broadcasts and makes them available to subscribers using iPhones and other Web-connected devices, will expand from New York to other large U.S. cities following a favorable court ruling that Aereo was not infringing broadcaster copyrights, Bloomberg says.

“Within a year and a half, certainly by ’13, we’ll be in most major” markets, said CEO Barry Diller. TV broadcasters are worried about the venture for a couple of reasons. For starters, cable, satellite and telco video service providers currently pay over the air broadcasters for retransmitting their signals.

If Aereo can retransmit without paying a fee, the door is open for cable, satellite and telco video service providers to argue they also should be exempt from such carriage fees. That obviously would hurt broadcaster revenues in two ways, first by slicing the fees they currently are paid, and secondly by sharply reducing their advertising potential.

Whether Aereo survives all the broadcast industry lawsuits, or does not, over the air TV broadcasters will get into mobile video themselves.

The Mobile Content Venture (MCV), a joint venture consisting of 12 major broadcast groups that operate the Dyle mobile TV service, suggests 68 percent of respondents would watch more TV if they we

More than 50 percent of consumers would consider watching mobile TV on smartphones and tablets.

Whether the current "dongle" approach Dyle is using makes sense, long term, is arguably a key 

question, though.

Did Device Subsidy Decision Cost Telefonica, Vodafone 380,000 Customers?

Mobile service providers in Spain lost a quarter of a million clients in May 2012, the fourth consecutive month of subscriber losses, la Comisión del Mercado de las Telecomunicaciones says.

The industry also lost 380,000 customers in April 2012, according to the Spanish telecommunications commission.

Precisely why customers are deserting is the issue. Spain is in what might be called a deep recession, so it is possible customers are dropping their mobile subscriptions to save money.

And it remains true that prepaid service, which offers consumers more control over their spending, continues to gain customers, which might reinforce the notion that economic distress is causing what might be called an unusual negative move in mobile subscriptions.

But some might suspect that the industry's end of subsidies for handsets also has had some negative impact, primarily by shrinking the number of new accounts mobile service providers need to add every month to compensate for departing customers.