Aereo Aside, TV Broadcasters Will Go Mobile

Aereo Inc., the streaming television service that captures over the air broadcasts and makes them available to subscribers using iPhones and other Web-connected devices, will expand from New York to other large U.S. cities following a favorable court ruling that Aereo was not infringing broadcaster copyrights, Bloomberg says.

“Within a year and a half, certainly by ’13, we’ll be in most major” markets, said CEO Barry Diller. TV broadcasters are worried about the venture for a couple of reasons. For starters, cable, satellite and telco video service providers currently pay over the air broadcasters for retransmitting their signals.

If Aereo can retransmit without paying a fee, the door is open for cable, satellite and telco video service providers to argue they also should be exempt from such carriage fees. That obviously would hurt broadcaster revenues in two ways, first by slicing the fees they currently are paid, and secondly by sharply reducing their advertising potential.

Whether Aereo survives all the broadcast industry lawsuits, or does not, over the air TV broadcasters will get into mobile video themselves.

The Mobile Content Venture (MCV), a joint venture consisting of 12 major broadcast groups that operate the Dyle mobile TV service, suggests 68 percent of respondents would watch more TV if they we

More than 50 percent of consumers would consider watching mobile TV on smartphones and tablets.

Whether the current "dongle" approach Dyle is using makes sense, long term, is arguably a key 

question, though.