Virgin Media Says 41% of New Customers Buy Broadband Access at 60 Mbps or Higher

Broadband customers on tiers of service offering speeds of at least 30 Mbps now represent 31 percent of its total broadband user base, according to Virgin Media. About 14 percent of all customers buy services at 60 Mbps or above. 


At least in part, that is because Virgin Media in April 2012 made 30 Mbps the entry level tier of service. 


Around 41 percent of Virgin Media new customers chose took speeds of more than 60 Mbps, while plans to double the speeds of four million users are well underway.


Virgin's experience confirms what most of you would suspect, namely that lower prices drive adoption of faster broadband access services. 


Virgin Media now sells service operating at 30 Mbps to 40 Mbps for £14.50 a momth. Also, says Virgin Media, the 30 Mbps service it sells is less costly than the 40 Mbps service marketed by BT.



Virgin Media services operating at 60 Mbps to 80 Mbps cost £18.50. Service at 100 Mbps costs £25.50 a month. 




Of course, Virgin Media's prices are lower than BT's prices, at each of the tiers. 

Amazon.com Launches a new Training Initiative

Amazon is launching a new, and as yet experimental, "Career Choice Program" for people who work at Amazon's fulfillment centers. 


The program is unusual. Unlike traditional tuition reimbursement programs, Amazon exclusively funds education only in areas that are well-paying and in high demand according to sources like the U.S. Bureau of Labor Statistics, and funds those areas regardless of whether those skills are relevant to a career at Amazon.


Many of our fulfillment center employees will choose to build their careers at Amazon. For others, a job at Amazon might be a step towards a career in another field. We want to make it easier for employees to make that choice and pursue their aspirations. 


For people who've been with Amazon as little as three years, Amazon is offering to pre-pay 95 percent of the cost of courses such as aircraft mechanics, computer-aided design, machine tool technologies, medical lab technologies, nursing, and many other fields.

Square Near a Deal to Value It at $3.25 Billion

Square, the mobile payments supplier, is close to raising roughly $200 million in new funding, with an implied valuation of $3.25 billion, the NYTimes reports.


The funding represents the company’s third significant capital raising round in less than two years. In 2011, Square raised $100 million, valuing the company at $1.6 billion. Several months before that, Square had an investment at a $240 million valuation. All told, the company’s valuation has grown by 13.5 times in less than two years.


You can make your own determination about the appropriateness of the valuation. 

Apple: the Company that Used to Make Computers

These days, phones and other portable devices are what Apple makes and sells. The really surprising number, for some of us, is the dominance of "phones" in the revenue picture. 

Can 4G be Successful in India Even While 3G Isn't Established?

If India's Reliance Industries (Reliance Communications) does move ahead and build a national Long Term Evolution fourth generation mobile network, it will have to leapfrog third generation mobile networks just getting established in the Indian market.


By some estimates the total number of 3G subscribers in India is just about two percent of the total number of mobile phone users. India has 893.8 million cellphone users according to TRAI (Telecom Regulatory Authority of India).


So the big gamble is whether Reliance can leapfrog a whole generation of technology. Reliance's 4G network would be the largest of any outside the U.S. and Japan. 


India is expected to have more 4G wireless subscribers in four years—37 million—than Brazil, Russia or Indonesia, according to consulting firm Ovum. 

Looking at the broadband access market broadly, about nine percent of India's 1.2 billion people now have Internet access. Virtually everyone expects mobile to be the way most people in India get Internet access.


But what is unknown is whether 4G can leapfrog over 3G, at a time when even 3G is a very new service in the market, and such a small number of users (three percent, by some estimates) have smart phones. 


In May 2012, 3G adoption in India had reached perhaps 10 million to 12 million users. 





But some might argue the proper framework is not "3G" users but "Internet users." 

India has added 69 million Internet users between 2008 and 2011 and now has 121 million Internet users with a population penetration rate of 10 percent.

According to Mary Meeker, Kleiner Perkins  Caufield & Byers partner, India has 39 million 3G subscriptions as of the fourth quarter of  2011, with four percent penetration rate and 841 percent year over year growth. 

Reliance Communications has 3.2 million 3G subscribers(Q4 FY12), Idea has 2.6 million and Airtel has about 9 million 3G subscribers. Vodafone has 35 million data subscriptions including both 2G and 3G subscribers, including perhaps eight million or nine million 3G subscribers, Meeker estimates. 

She doubts that BSNL, MTNL, Aircel and Tata Tele have 15 million 3G subscribers between them.

But mobile Internet usage surpassed desktop Internet usage in India during the April 2012 May 2012 period. So it might not be unthinkable to argue that 4G could indeed leapfrog 3G, especially if the market is Internet access, not "mobile" Internet access. 

Netflix Sees Cable as Bioggest Competitor

Netflix believes its biggest competition comes from video entertainment subscription providers, namely cable, satellite and telco video providers. Lots of people would say Hulu Plus or Amazon Prime as Netflix's biggest immediate competitors, and that would be logical. 



Netflix notes that it competes for consumers’ viewing time with a variety of video services, including linear TV, DVRs, over-the-top (OTT) pure plays, and authenticated streaming offerings of the video entertainment providers and cable networks (cable operators, satellite TV and telco TV providers, and "TV Everywhere" offerings associated with those providers).


"We have yet to see HuluPlus or Amazon Prime Instant Video gain meaningful traction relative to our viewing hours, but as we continue to build a domestic profit stream they are likely to increase their efforts to gain viewing share," Netflix says. 


Netflix also believes "Redbox Instant" by Verizon will have a tough time breaking into the ranks of the top three providers. 


Still, Netflix believes its "biggest long-term competition for viewing hours will come from MVPDs and cable networks, both directly and through their TV Everywhere offerings."


The operant word is probably "long term."

300 Mbps Access is Great, But not a Consumer Offer

Comcast is readying a 305 Mbps high-speed access service to counter Verizon's 300 Mbps FiOS offer of 300 Mbps, costing $205 a month. Though some consumers might actually be willing to pay that much, most will not. 


U..S. access speeds are about 5 Mbps, some studies have suggested. At some level, it might be useful to calculate "cost per megabit per second," though no consumer buys access using that metric, opting instead for an assessment of actual monthly recurring cost, and headline speed. 


At the moment, U.S. offerings, overall, cost about $3.33 per megabit per second, with huge differences between urban FiOS access and rural digital subscriber line price-per-megabit-per-second, for example. 


Over time, we should anticipate that users will spend more money, per month, on broadband, simply because speeds and caps are correlated. And as more entertainment video gets watched, users will need larger caps. 


Mobile access makes a difference, though, especially as more consumers might opt to use mobile broadband, either in place of fixed access, or as a complementary form of access. 


But one problem is that "nominal prices" are not "effective prices" when most consumers buy a triple play bundle including broadband access, voice and entertainment video.


In  2010, for example, Comcast reported a monthly total revenue per video customer of $129 a month. By correlating the number of revenue generating units (RGUs) Comcast had at the time, one might suggest that the video portion of the bundle cost about $71 a month; the broadband access about $42 a month and voice service about $36 a month.

• Video (22.8 million customers at $71.37/mo)
• High-speed internet (17.0 million customers at $42.07/mo)
• digital phone (8.6 million customers at approx $36.15/mo)

That rather suggests to some of us that most consumers are not likely to spend much more than $40 to $50 a month for high speed Internet access, with a tendency over time for higher prices.