Broadband customers on tiers of service offering speeds of at least 30 Mbps now represent 31 percent of its total broadband user base, according to Virgin Media. About 14 percent of all customers buy services at 60 Mbps or above.
At least in part, that is because Virgin Media in April 2012 made 30 Mbps the entry level tier of service.
Around 41 percent of Virgin Media new customers chose took speeds of more than 60 Mbps, while plans to double the speeds of four million users are well underway.
Virgin's experience confirms what most of you would suspect, namely that lower prices drive adoption of faster broadband access services.
Virgin Media now sells service operating at 30 Mbps to 40 Mbps for £14.50 a momth. Also, says Virgin Media, the 30 Mbps service it sells is less costly than the 40 Mbps service marketed by BT.
Virgin Media services operating at 60 Mbps to 80 Mbps cost £18.50. Service at 100 Mbps costs £25.50 a month.
Of course, Virgin Media's prices are lower than BT's prices, at each of the tiers.
Wednesday, July 25, 2012
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