Smartphone Data Consumption Growing 50% Annually

There are at least four reasons why much more bandwidth will be needed to support mobile Internet access, virtually everywhere: more users, more usage, more smartphones and more bandwidth-intensive apps.

The forecast growth of mobile subscribers globally has been remarkably true to the predicted adoption curve. Still, subscriber growth will slow, as the market for services used by humans, around 2020.

source: ITU

Higher usage, driven by wider adoption of smartphones, as well as consumption of high-bandwidth apps such as video, will account for most of the usage growth, however.

Between 2015 and 2021, consumption per smartphone will grow nine times in Western Europe, five times in Central and Eastern Europe, nearly six times in the Middle East and Africa, nearly seven times in Asia Pacific, nearly six times in North American and five times in South America.

Smartphone adoption will be key: mobile Internet consumption on smartphones is growing at a compound annual growth rate of 50 percent.

source: Ericsson

OTT Subscriber Volume Approaches Linear Video Sub Volume, Study Finds

At least in terms of subscription volume, over the top streaming video services have nearly reached a point equality with linear video services, a new survey suggests.

According to a survey by Clearleap, 79 percent of respondents subscribe to a linear video service, while 71 percent have used a streaming service. Clearleap did not provide details about the survey sample or size.

Of respondents between the ages of 18 and 29, 70 percent use a streaming service, while 64 percent have a cable subscription.

Additionally, 26 percent) of respondents in this age category have never subscribed to a linear video service.

When current streaming service users were asked what they would be willing to spend on a service that featured their three preferred types of content, 43 percent indicated that they would pay $10 to $25 per month.

Of those who self- identified as using one or more streaming services, 83 percent confirmed using Netflix, 38 percent use Amazon, and 22 percent use Hulu.

Respondents seem to be using both linear and streaming services. Only three percent indicated that they would cancel their linear subscription because they had signed up for a streaming service.

Clearleap asked respondents to design their own package by selecting three types of content that such a product would have, along with their optimal price point.

Current streaming service users wanted movies (67 percent), premium channels like HBO or Showtime (48 percent), major broadcast networks like ABC and CBS (41 percent), and a selection of cable channels like MTV or Bravo (41 percent).

Non-subscriber preferences fell in about the same order and range.

Movies are still tops (53 percent), followed by major broadcast networks (43 percent), premium channels (39 percent), and cable channels (37 percent).

7.7 Billion Mobile Broadband Subscriptions in Service in 2021, Ericsson Says

Mobile broadband subscriptions will reach 7.7 billion globally by 2021, according to Ericsson, and will account for an overwhelming share of all broadband subscriptions globally, even if mobile broadband will complement fixed broadband in some segments.

By 2021, there also will be some 4.1 billion 4G subscriptions in service, out of 9.1 billion total mobile accounts, or 45 percent of total.

source: Ericsson

source: Ericsson

There are Times When Even Lower Prices Do Not Drive Higher Consumption and Revenue

It might seem obvious that lower prices stimulate more demand for Internet access, mobile services and other products. In many cases--but not all--that is the case.

That could have important implications for service provider behavior and regulatory activity.

If lower prices do not lead to higher demand, then all lower prices do is diminish ability to sustain availability of the services. Some might call that a death spiral. That disconnect between consumption and price happens especially when markets reach saturation.

You might think, for example, about pricing for dial-up Internet access. No matter how low prices go, those price declines are unlikely to lead to higher consumption.

Also, in a growing number of instances, there is no direct price mechanism, since there is no direct incremental cost to use many communications-related apps and services. So end user behavior is not directly affected by price mechanisms.

That does not mean there are no underlying buyers and sellers. Though there might be no incremental direct cost to the end user (though “cost” in terms of exposure to advertising is “paid”). In such cases, the “customer” in such cases is a third party, not the end user.

As such, the causal relationships between price and consumed volume are shifted.

But even where there is a direct customer cost, it is not always true that lower prices drive higher usage, or higher levels of buying.

The tricky issue is that once markets reach saturation, they can become inelastic and resistant to price changes. In such markets, raising price does not lead to less demand, while lowering prices does not lead to more demand. 

Neither mobile voice nor carrier text messaging have reached a point where prices and consumption are not related. But they are trending in that direction.

One reason for the inelastic effects is that even lower prices might not stimulate incremental demand for a product that is technologically obsolete or for which newer and preferred substitutes exist.

That might be the case for dial-up access, compared to high speed access, in many markets. In the United States, by 2013, just three percent of Internet access customers used dial-up services.  

source: Pew Research

Consider that messaging, often available without any incremental direct cost,  represents vastly more traffic volume than carrier text messaging, which does have some direct cost element.

source: Analysys Mason

source: Analysys Mason

Those are examples of changing consumer preferences for talking, texting or messaging. In many ways, voice demand is declining, with replacement products (messaging) taking the place of former voice demand.

Most studies show marked preferences for texting and messaging, and a fall in usage of voice services. In many cases, such behaviors happen even when the user cannot determine the actual direct cost for using messaging, carrier text messaging or voice usage.

That is the case when a flat recurring fee allows unlimited numbers of text or voice messages, for example. It is not clear that an even lower fixed price actually stimulates more usage.

Also, when it is possible to make some calls for prices at zero or close to zero, prices already arguably have ceased to be relevant determinants of behavior.

source: New York Times

By 2012, U.S. mobile phone users in every age category already were sending and receiving many more text messages than calls.

In a similar way, It is not clear that demand for fixed network voice lines can actually be stimulated if prices drop. Some might note the impact of bundling policies that make purchase of Internet access, linear TV and home phone service a package featuring lower prices.

The problem is that many consumers will buy the bundle because they save money overall, and not because they “want” the home phone service much, if at all.

The point is that determining the direct impact of lower prices on demand for fixed network phone service is difficult to determine, since the purchase often is tied to purchase of other products (Internet access and entertainment TV) that consumers seem to want.

Generally speaking, demand for communications services is elastic in markets that are not saturated. That might not be the case when everybody who wants to buy a product already has done so.

In a saturated or declining market, not even lower prices will drive usage that translates into higher revenue.

AT&T Finds Scale Does Matter

In the linear video business, scale really does matter, in part because it is easier to amortize marketing expenses and operations, but also because programming contracts have a volume element to them. That is one reason why small providers of linear video have had a tough time making a business case.

Consider the difference between what AT&T had been paying to support its U-verse video business, representing about 5.9 million customers, and its DirecTV asset, with 19.6 million customers.  According to AT&T CEO John Stephens, U-verse video customers pay $17 more each month in programming costs than those on the company's newly acquired DirecTV platform.

Below 2 GHz, Spectrum Sharing is the Biggest Source of Mobile or Untethered Spectrum

Spectrum matters because communications matters, and wireless and mobile communications now dominate all communications globally.

Spectrum sharing matters because communications spectrum is a scarce asset, and demand is growing very fast, both because billions of new Internet access users will come online, and because new Internet apps and devices consume vastly more bandwidth.

There is, for example, almost no uncommitted communications spectrum available in the sub-2-GHz range.

Today, the U.S. government, for example, possesses almost 60 percent of radio spectrum and possesses over half—1500 MHz—of the valuable 300 MHz to 3 GHz spectrum useful for terrestrial wireless and mobile communications.

Much of that spectrum is lightly used or even not used. At a time when most observers believe people, organizations and businesses will need vastly more Internet and communications capacity, that is a waste of scarce resources.

Though there is an expectation that much spectrum in millimeter bands (3 GHz to 300 GHz) can be allocated for communications purposes, most of that spectrum will be severely “short range,” and hence best suited for indoor or small cell applications.

The promises of spectrum sharing is more efficient use of communications capacity with the best propagation characteristics, suitable for longer-range communictions.

Somewhat ironically, "sharing" long has been a major pattern for communications usage between a couple hundred MegaHertz and 300 GHz.

source: NTIA

source: NTIA

Mobile Taxes and Fees Grow 2.5 Times Faster than All Other U.S. Sales Taxes

Increases in federal, state, and local fees drove the national average wireless tax and fee burden to its highest level ever of nearly 18 percent of the average U.S. wireless customer’s bill, according to a new study by the Tax Foundation.

The increase over 2014 levels and is almost 2.5  half times higher than the general sales tax rate imposed on most other taxable goods and services.

Mobile services consumers pay about $5.8 billion annually in what the Tax Foundation terms “excessive” state and local taxes and fees, defined as taxes and fees in excess of the normal state and local sales taxes imposed on the purchase of other goods and services.

Over the last decade, tax burdens on wireless consumers grew more than four times faster than general sales taxes on other taxable goods and services.

In addition, mobile services consumers also pay about $5 billion in Federal Universal Service Fund surcharges.

The combined federal, state, and local burden on wireless consumers increased from 15.27 percent to 17.96 percent, or nearly three percentage points.

Florida was the only state to buck the trend toward higher wireless taxes between 2014 and 2015. The governor and the legislature reduced the state Communications Services Tax from 9.17 percent to 7.44 percent, which will provide over $100 million in tax relief for Florida wireless consumers and businesses.

Though competition has led to significant reductions in average monthly mobile bills, at the same time usage allotments have increased, the “tax and fee” burden has grown.

The average monthly wireless bill dropped from just under $49.94 in 2008 to $46.64 in 2015, a price decrease of nearly seven percent. At the same time, the tax rate increased from 15.5 percent to nearly 18 percent, according to the Tax Foundation.  

source: Tax Foundation