You Can't Sell Internet Access to a Person Who Doesn't Know Why They Care About Internet Apps

People have to know why they want to use the Internet before it makes sense to consider buying Internet access, especially when disposable income is hard to come by, according to Chris Weasler of Facebook.


Is access the only barrier to India Internet adoption? from PTC-TV on Vimeo.

India Mobile Market is Unusually, Though Not Uniquely, Difficult

Some mobile markets are more challenging than others. Consider India, for example. Less spectrum than generally is available, low average revenue per user, higher spectrum and infrastructure costs are among those obstalces, according to Rajan Mathews of the Cellular Operators Association of India. 



India Mobile Market is Unusually Challenging from PTC-TV on Vimeo.

How Much Can Rural Indians Afford to Pay for Internet Access?

Professor Rekha Jain frames the issue. 



How Much Can Rural Villagers Afford to Pay for Internet Access? from PTC-TV on Vimeo.

Sprint Promotion Offers New Subscribers 50% Lower Than What They Now are Paying AT&T, Verizon or T-Mobile US

In a promotion aimed at grabbing price leadership from T-Mobile US, Sprint has launched a promotion simply offering service at half of Verizon, AT&T and T-Mobile US rate plans.

U.S. Cable TV Companies Accounted for All High Speed Access Account Gains in Third Quarter 2015

U.S. cable TV companies accounted for all the net growth in high speed Internet access connections in the third quarter, adding about 788,000 net accounts. U.S. telcos lost a net 143,000 accounts in the third quarter.

AT&T had a negative net rate of growth for its Internet access services in the third quarter of 2015, adding U-verse connections but losing copper connections, as has been the case for some years. Verizon added about 2,000 net connections, according to Leichtman Research Group.

CenturyLink and Windstream also lost customers, on a net basis, in the third quarter.

Collectively, the top U.S. cable TV companies have 61 percent of the installed base of customers, while the top telcos have about 39 percent of the installed base. Cable TV companies have steadily gained share in the high speed access market over the past several years.

The 17 largest cable TV and telephone providers in the United States, representing about 94 percent of the market, acquired about 645,000 net additional high speed Internet access  subscribers in the third quarter of 2015.

The top cable TV companies added about 790,000 broadband subscribers in the quarter. The top telephone companies lost about 140,000 broadband subscribers in the third quarter of  2015, compared to a gain of about 110,000 in the same quarter of 2014.

AT&T and Verizon added 305,000 U-verse and FiOS in the quarter, offset by a net loss of 432,000 digital subscriber line subscribers.

In the first three quarters of 2015, cable companies added about 2,300,000 broadband subscribers, while telcos lost about 130,000 subscribers.

ISPs	Subscribers at End of 3Q 2015	Net Adds in 3Q 2015
Cable Companies
Comcast	22,868,000	320,000
Time Warner Cable	13,016,000	246,000
Charter	5,441,000	147,000
Cablevision	2,784,000	3,000
Suddenlink	1,202,400	21,600
Mediacom	1,067,000	16,000
WOW (WideOpenWest)	712,300	(800)
Cable ONE	496,865	(171)
Other Major Private Cable Companies**	6,675,000	35,000
Total Top Cable	54,262,565	787,629
Telephone Companies
AT&T	15,832,000	(129,000)
Verizon	9,223,000	2,000
CenturyLink	6,071,000	(37,000)
Frontier^	2,415,500	27,000
Windstream	1,109,600	(11,200)
FairPoint^^	313,982	(1,338)
Cincinnati Bell	281,300	6,200
Total Top Telephone Companies	35,246,382	(143,338)
Total Broadband	89,508,947	644,291

source: Leichtman Research Group

Smartphone Data Consumption Growing 50% Annually

There are at least four reasons why much more bandwidth will be needed to support mobile Internet access, virtually everywhere: more users, more usage, more smartphones and more bandwidth-intensive apps.

The forecast growth of mobile subscribers globally has been remarkably true to the predicted adoption curve. Still, subscriber growth will slow, as the market for services used by humans, around 2020.

source: ITU

Higher usage, driven by wider adoption of smartphones, as well as consumption of high-bandwidth apps such as video, will account for most of the usage growth, however.

Between 2015 and 2021, consumption per smartphone will grow nine times in Western Europe, five times in Central and Eastern Europe, nearly six times in the Middle East and Africa, nearly seven times in Asia Pacific, nearly six times in North American and five times in South America.

Smartphone adoption will be key: mobile Internet consumption on smartphones is growing at a compound annual growth rate of 50 percent.

source: Ericsson

OTT Subscriber Volume Approaches Linear Video Sub Volume, Study Finds

At least in terms of subscription volume, over the top streaming video services have nearly reached a point equality with linear video services, a new survey suggests.

According to a survey by Clearleap, 79 percent of respondents subscribe to a linear video service, while 71 percent have used a streaming service. Clearleap did not provide details about the survey sample or size.

Of respondents between the ages of 18 and 29, 70 percent use a streaming service, while 64 percent have a cable subscription.

Additionally, 26 percent) of respondents in this age category have never subscribed to a linear video service.

When current streaming service users were asked what they would be willing to spend on a service that featured their three preferred types of content, 43 percent indicated that they would pay $10 to $25 per month.

Of those who self- identified as using one or more streaming services, 83 percent confirmed using Netflix, 38 percent use Amazon, and 22 percent use Hulu.

Respondents seem to be using both linear and streaming services. Only three percent indicated that they would cancel their linear subscription because they had signed up for a streaming service.

Clearleap asked respondents to design their own package by selecting three types of content that such a product would have, along with their optimal price point.

Current streaming service users wanted movies (67 percent), premium channels like HBO or Showtime (48 percent), major broadcast networks like ABC and CBS (41 percent), and a selection of cable channels like MTV or Bravo (41 percent).

Non-subscriber preferences fell in about the same order and range.

Movies are still tops (53 percent), followed by major broadcast networks (43 percent), premium channels (39 percent), and cable channels (37 percent).