Comcast customer service scores are improving--apparently by substantial amounts-- in Oregon, where Comcast has been testing new procedures and processes to improve customer service, the company says. Comcast says complaints have dropped 25 percent in two years.
Oddly enough, one of the changes involves a new use for an old trouble-detecting mechanism. Decades ago, a cable operator would learn it has a problem because trouble calls started to pour in. Now, in a new way, Comcast monitors one specific behavior--customers using speed test apps--as an indicator it might have a problem in a neighborhood.
It really is not easy being a network-based service provider of any type, whether the service is electricity, mobile or fixed phone service, internet access or linear subscription video.
For years, customer satisfaction scores for internet access service and linear TV have been at the bottom of industry rankings, though there are signs of improvement, recently. That seems to always be the case.
Other “recurring services,” such as electrical utilities, fixed network voice or mobile phone service, also score relatively worse than many other types of products.
It never is so clear to me why that is the case, though any number of possibilities exist. Given the number of hours a television is used (often on in the background, and perhaps not being actively and intently watched), any network outage is going to have a higher chance of being noticed than if a fixed phone line drops. People do not actively use fixed line phones that many minutes per day, and an outage can occur without user awareness that has happened.
Others might suggest the “problem” is the recurring bill, a monthly reminder that a customer is paying for a product where there is some unhappiness with the value proposition.
Poor customer service can be an issue in any business where billing errors are likely to be common, as is any communications service with usage charges. Mobile service providers a decade or two ago had somewhat more common failures in that regard, though most of us would agree that customer service has gotten quite a lot better.
Internet access provider might suffer from the instability of IP connections generally, as well as the somewhat disparate experiences across the day. Wi-Fi channel performance also tends to vary significantly, all of which can lead to a user experience that seems--and is--unstable or disparate.
That does not help.
2012
|
2013
|
2014
|
2015
|
2016
|
2017
| |
72
|
74
|
73
|
68
|
71
|
70
| |
68
|
68
|
71
|
69
|
69
|
69
| |
69
|
68
|
72
|
69
|
68
|
68
| |
67
|
69
|
70
|
67
|
67
|
67
| |
NM
|
NM
|
NM
|
NM
|
65
|
66
| |
NM
|
NM
|
NM
|
NM
|
67
|
66
| |
66
|
66
|
68
|
65
|
63
|
65
| |
69
|
68
|
69
|
66
|
66
|
64
| |
59
|
61
|
63
|
60
|
54
|
62
| |
NM
|
NM
|
NM
|
NM
|
57
|
62
| |
59
|
59
|
64
|
60
|
63
|
60
| |
67
|
63
|
65
|
63
|
62
|
59
| |
59
|
63
|
60
|
56
|
51
|
59
| |
NM
|
NM
|
NM
|
NM
|
51
|
54
| |