The two biggest revenue drivers for connectivity providers in 2024 will be mobile data and fixed network broadband, according to Omdia analysts. Internet access, in fact, will be 64 percent of total connectivity provider revenues in 2024. Voice services on all networks will generate 14 percent of total revenue.
Global revenue trends will be negative for voice, positive for internet access, smart home and video. Mobile data revenue will grow about twice as fast as fixed internet services.
Source: Omdia data, IP Carrier calculation
In terms of strategy, revenue growth will be most critical for mobile data, since that is the single biggest revenue driver. Voice services and messaging simply must be harvested and run to maintain profit margin. The growth areas of video and smart home must be cultivated.
