Thursday, July 1, 2010

Why Intel Uses Ethnographers

Most companies ask customers what they want or need when designing the new generation of products or services. Intel has a bit of challenge in that regard since people sometimes don't know what they want, and Intel makes products are are building blocks for the products end users actually experience.

So Intel hires ethnographers to "stand in" for the market.

470.6 Billion Mobile VoIP Minutes of Use by 2015

The number of mobile VoIP minutes carried annually on 3G and 4G networks will rise from 15 billion minutes in 2010 to 470.6 billion by 2015, finds a new report from Juniper Research.

Mobile VoIP traffic will see steady rises in all regions over the forecast period, but particularly in developed markets, due to the increasing ubiquity of 3G networks.

WiFi mobile VoIP is potentially the most damaging of all VoIP traffic as it bypasses the mobile networks altogether, says Anthony Cox, Juniper Research senior analyst. We forecast that mobile VoIP over WiFi will cost operators $5 billion globally by 2015, he says.

Over-the-Top Video Will Generate $20 Billion in 2014

U.S. broadband households that view over-the-top video will grow from 38 million in 2009 to 81 million by 2014, according to In-State. Of course, "viewing" is not the same thing as "paying."

But revenue from OTT video will more than quadruple by 2014 to nearly $20 billion, In-Stat forecasts.

Most of that revenue likely will come from subscriptions and pay-per-view sources, as content owners so far have found difficult the challenge of creating a revenue stream based solely on advertising.

iPad Replaces Menus

So the big problem is people stealing the menus, eh?

Intel backs off WiMAX

Intel has decided to dissolve its WiMAX Program Office, which was set up to promote the development of related WiMAX technologies, according to industry sources in Taiwan.

That is not exactly the same thing as suspending or ending its support for WiMAX, which continues. It does indicate the expected returns from such promotion efforts now are diminished to the point where it doesn't make sense to keep pouring resources into the effort.

Once the global GSM mobile community decided to back Long Term Evolution, that was a turning point for WiMAX.

Staff members of the WiMAX Program Office will be incorporated into Intel's Mobile Wireless Group (MWG), PC Client Group (PCCG), or Sales and Marketing (SMG) unit, depending on their skills.

Mobile Games Explain Much About Mobile App Disuse

You probably have seen statistics indicating that a typical mobile app gets used for perhaps a month, and then usage declines dramatically over the following two months. One reason is that so many mobile apps are either pieces of content or gaming apps, and will lose their novelty over time.

After looking at about 40,000 game titles, O'Reilly Radar estimates a popular game app, on average (median), spends about 15 days on the "Top 100" list.

Walt Mossberg Sorts Through HSPA+, 4G Claims

AI Physical Interfaces Not as Important as Virtual

Microsoft’s dedicated AI key on some keyboards--which opens up access to Microsoft’s Copilot--now is joined by Logitech’s Signature AI mouse...