So Intel hires ethnographers to "stand in" for the market.
Thursday, July 1, 2010
Why Intel Uses Ethnographers
Most companies ask customers what they want or need when designing the new generation of products or services. Intel has a bit of challenge in that regard since people sometimes don't know what they want, and Intel makes products are are building blocks for the products end users actually experience.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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