So Intel hires ethnographers to "stand in" for the market.
Thursday, July 1, 2010
Why Intel Uses Ethnographers
Most companies ask customers what they want or need when designing the new generation of products or services. Intel has a bit of challenge in that regard since people sometimes don't know what they want, and Intel makes products are are building blocks for the products end users actually experience.
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
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