Thursday, July 1, 2010

Over-the-Top Video Will Generate $20 Billion in 2014

U.S. broadband households that view over-the-top video will grow from 38 million in 2009 to 81 million by 2014, according to In-State. Of course, "viewing" is not the same thing as "paying."

But revenue from OTT video will more than quadruple by 2014 to nearly $20 billion, In-Stat forecasts.

Most of that revenue likely will come from subscriptions and pay-per-view sources, as content owners so far have found difficult the challenge of creating a revenue stream based solely on advertising.

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