Thursday, November 30, 2006

Mobile Music Downloading Doubles

About 4 percent of American mobile phone owners aged 12 and older have downloaded full digital music songs over-the-air in the past 30 days, doubling proportions seen in 2005, says Ipsos North America. Males are twice as likely as females to have ever downloaded full songs. Teens are the most likely to have ever done so (11%), with younger adults 18 to 34 being the next most likely (8% among 18 to 24 year olds and 7% among those 25 to 34).

Some 14 percent of U.S. mobile phone owners say they have full-song download and playback capability. On average, over-the-air mobile music downloaders have 6 tracks stored on their mobile phones, similar to the number of ringtones stored. The average mobile music downloader spent roughly $7.00 in the past month on ringtones, songs and ringback tones.

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