Tpad now provides a unique incoming SIP number to every customer free of charge. All of which points out in a concrete way that while the cost to do such things is not "free," revenue models are not dependent on packaging cost elements in any linear fashion. Tpad has to cover it costs and make a profit, but the way it does so might be enhanced by doing some things in an unusual way and earning revenue someplace else.
"We believe that it is unfair to charge people just for a number to receive calls," says Steven Johns, Tpad marketing manager. Tpad also bills by the second, rather than rounding up to the next full minute.
Friday, February 23, 2007
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