AT&T's Cingular Wireless unit will use the QualComm MediaFLO network to broadcast TV programs to cell phones in about 30 U.S. metro markets starting in late 2007. AT&T is QualComm's second customer for the service after Verizon. MediaFLO has arrangements in place to provide TV content from CBS, Fox and Comedy Central. It is also planning to provide information services like live stock quotes and sports scores. Nobody knows yet how popular this sort of thing will be. But it will have a couple advantages, such as not strangling the public Internet with multicast video.
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