Style Counts

Mobile phones are the most widely sold consumer electronics product in the world. By some estimates more than 600 million handsets are sold every year. That's five times the number of TVs or personal computers sold annually. And every successful producer of consumer electronics will tell you that "style" counts as much as "price." So maybe industry executives ought to focus a bit more on the details of the devices as much as the pricing and packaging of their services plans. Fair enough?

There's clear upside, as well. Tired of selling voice minutes or bandwidth forever-decreasing retail prices? Then stop selling commodities. The point is that the ability to talk is just part of the value of a mobile handset, as we would all agree. There's all the text, camera, Web access, faceplate customization, ringtones and other personalization angles.

The mobile phone is a consumer electronics product, not a "telecom" product. So fashion is important. Looks are important. Image is important, and not just for the super trendy younger users executives normally assume are the only people who care about the details of their devices. Lots of people care about those things, because most people care about the little details of their highly-used consumer electronics products.

I suppose it isn't necessary to dwell further on the iPhone, huh?