Web Channel Grows

Large cable firms and telcos appear to be getting some traction in the Web channel, says The Yankee Group. That's significant for a couple reasons. For some customers and products, nothing beats the Web as a sales vehicle. There also is growing evidence that customers who order using Web channels churn less, at least in part because they have done more research into the products they are buying, and especially may be more knowledgeable about technology products.