From Index Ventures, Sequoia Capital, Li Ka Shing Foundation, CBS Corporation and Viacom. Viacom and CBS have also signed content deals with Joost. At launch, Joost had secured programming from CBS, Sony, Turner and Warner Brothers, as well as sports coverage of the National Hockey League and Indy car racing. The free-to-view service is funded by advertising from Coca-Cola, Nike and others.
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