Tuesday, January 1, 2008
DTV Campaign Starts
The digital TV transition campaign has begun. With a Feb. 18, 2009 deadline for complete transition to digital over-the-air broadcasting, Comcast has begun advertising around the subject, with a "we'll take care of" message.
Also,$40 government coupons will be available starting Jan. 2, 2008, to defray the cost of decoders that convert over-the-air digital signals back to analog television for display on analog-only TVs.
The decoder boxes are expected to cost between $50 and $70 and will be available at most major electronics retail stores. Starting Jan. 2, the National Telecommunications and Information Administration will begin accepting requests for two $40 coupons per household to be used toward the purchase of the boxes.
To request a coupon, consumers can apply online at http://www.dtv2009.gov. The government also has set up a 24-hour phone line to take requests, 1-888-DTV-2009 (1-888-388-2009).
Labels:
digital TV,
HDTV
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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2 comments:
One thing that seems to be overlooked is that these coupons have to be used within 90 days of their date of issue.
Why the time limit?
If we don't use it, can we get new ones?
Good questions. While I don't knows the specific answers to your questions, my reading of the rules is that the coupons will be tied to specific street addresses. There is a limit of two for any address. So I would suspect there might not be recourese if the coupons are lost. Also, not every household is even eligible to apply. If a household is served by cable or satellite service, that household cannot apply. There might be new FAQs posted at some point that answer these specific questions, but I haven't found any answer so far.
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