Internet searches will contribute around three-quarters of the growth of U.K. advertising in 2008, according to Group M, a unit of WPP Group, says the Dow Jones news wire.
U.K. advertising will grow by six percent in 2008, and all but 1.5 percent of that will come from search engine ads.
Group M also said the value of the Internet advertising market will come close to that of the television advertising market in 2008.
Newspaper advertising revenue is expected to decline by 2.8 percent in 2008, after a 3.4 percent decline in 2007, Group M forecasts.
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