Monday, May 4, 2009

Web Use Shows Serious Fragmentation of Attention

In March the average American visited 111 domains and 2,500 web pages, according to Nielsen Online.

The average time spent per page is 56 seconds. Portals and search engines dominate, capturing approximately 12 of the 75 hours spent online in March.

That's what you call fragmentation.

No comments:

AI Media Impact: More Bifurcation of High and Low; Automated and Scarce Human Content

As someone who worked for 40 years in ad-supported media , the realities of today’s business are brutal, and that was true before generative...