There will be 134 million mobile Internet users in 2013, eMarketer now projects. Despite the global slowdown in new mobile phone sales, smart phone shipments will grow by 3.4 percent in 2009, International Data Corporation researchers project.
In fact, smart phone sales will grow three times faster than will sales of feature phones in 2010, IDC projects.
By 2013, Informa predicts smartphones will make up 38 percent of all handset sales worldwide, more than double their share in 2009.
“It is increasingly evident that for many marketers, mobile applications constitute a necessary avenue for reaching and engaging with their customers, either by building and marketing a proprietary application or sponsoring a third-party app,” says Noah Elkin, eMarketer senior analyst.
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