Best Buy Co. is planning to open 40 standalone mobile-phone stores this fiscal year and hopes the move will help it quintuple its share of the U.S. mobile-phone device sales market to 15 percent.
Mobile phones are a crucial component of the company's new sales campaign to focus on gadgets that feature "connectivity." That view is part of an overall trend of recent years: more of the commercial value of any piece of hardware is the services stream attached to it. Likewise, more of the value attached to any piece of software is the services that are associated with it.
Best Buy's phone sales share has grown 1.6 percentage points in the past two years and now has about three percent share of new phones and connectivity plans sold.
No comments:
Post a Comment