About 22 percent of Generation Y consumers are using Twitter, according to a new study by the Participatory Marketing Network, an organization that helps marketers transition from push and permission marketing to participatory marketing.
In February the largest age group on Twitter was the 35 to 49 age demographic, representing almost 42 percent of the site’s audience, according to Nielsen Online. So much for the general rule that the younger demographics drive most of the use for new technologies.
When asked about social network usage, however, 99 percent of this same group reports having an active profile on at least one social networking site.
The May 2009 survey of 200 PMN panel members and consumers between the ages of 18-24 also found growing use of mobile social networking.
About 38 percent of respondents have an iPhone or iPod Touch. Some 53 percent play games, 35 percent use entertainment apps and 31 percent use lifestyle apps.
About 28 percent say they use free financial apps while seven percent use paid financial apps.
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