Judging by some commentary one hears on the Internet and blogosphere, customers are very unhappy with their broadband access services.
After all, isn't the United States woefully behind other nations in speeds?
A new study by Parks Associates shows the opposite. The overwhelming percentage of U.S. broadband customers, across every single platform are "highly satisfied."
There is, to be sure, a small percentage of users on every type of access network who say they are "highly dissatisfied" with their service. The shock might be how few actually are really unhappy.
Granted, continual improvement is a good thing. But the Parks Associates study suggests providers need to keep improving a service that provides overwhelming "high" satisfaction, rather than scrambling to update services that basically are seen as somehow inadequate.
Tuesday, January 12, 2010
Despite the Noise, Broadband Subscribers are Highly Satisfied
Labels:
broadband,
cable modem,
DSL,
FTTH
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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