Friday, January 8, 2010

Android Bumps BlackBerry Traffic in December, TechWeb Says

In just two months, Android has emerged as the second most popular platform used to access InformationWeek’s mobile web site, pushing aside BlackBerry and taking a meaningful bite out of Apple’s iPhone share of traffic, says Tom Smith, TechWeb VP.

In November 2009, Android accounted for eight percent of mobile page views at TechWeb, compared to 59 percent for Apple and 17 percent for Blackberry, says Smith.

In December, though, Android did far better. Apple had 51 percent share; Android 24 percent; Blackberry eight percent, he says.

"To varying degrees, the trends are holding up across other sites in our network as well, but those sites don’t have the same level of visitor activity as mobile.informationweek.com so the numbers above are the strongest indicator we have of Droid’s impact," says Smith.

Smith thinks it was the Verizon launch of the Droid that caused the surge in mobile activity. "We saw a spike in usage of our mobile sites in December, when Droid activity truly took off," he says.

Android appears to be making what had been a two-horse race in smartphones into a three-horse contest, with the previous number two, Research in Motion, being pushed back to third place.

Though impressionistic, the data is in line with what other recent studies suggest, namely that the Android operating system hit some sort of inflection point in December 2009.

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