Some time ago, the Internet was "controlled" by standards groups.
These days, some think it is controlled by ISPs.
Increasingly, it is controlled and shaped by ecosystems formed about devices or key applications (Click on image to see larger view).
That means our old notions about the "open" or "neutral" Internet have changed.
To some extent, the Internet still is about the ability of any one user to reach other user. To an increasing extent, it is about domains accessible only to members, users and subscribers.
For content owners, advertising and marketing specialists, users and enablers, that means development and business models are based on discrete ecosystems, not the "Internet" in general. And while much attention is paid to the role of ISPs as "gatekeepers," there are all sorts of gatekeepers these days, and application providers or device manufacturers might be more important gatekeepers than ISPs.
Thursday, January 28, 2010
Internet Isn't What it Used to Be
Labels:
broadband,
business model,
Internet,
marketing
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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