Consumer use of social media ratings and reviews will see enterprise spending on paid social media ratings and reviews increase, making up 10 to 15 percent of all reviews by 2014, according to Gartner. In other words, brands will create "fake" positive reviews. Lawsuits will follow.
Monday, September 17, 2012
By 2014, 10-15% of Social Media Reviews to Be Fake
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
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