Monday, September 17, 2012

By 2014, 10-15% of Social Media Reviews to Be Fake

Consumer use of social media ratings and reviews will see enterprise spending on paid social media ratings and reviews increase, making up 10 to 15 percent of all reviews by 2014, according to Gartner. In other words, brands will create "fake" positive reviews. Lawsuits will follow.

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Digital Realty Platform Aims for Zero Gravity

Digital Realty’s new PlatformDigital architecture essentially tries to ride two opposing trends, data gravity that centralizes processin...