Monday, September 17, 2012

By 2014, 10-15% of Social Media Reviews to Be Fake

Consumer use of social media ratings and reviews will see enterprise spending on paid social media ratings and reviews increase, making up 10 to 15 percent of all reviews by 2014, according to Gartner. In other words, brands will create "fake" positive reviews. Lawsuits will follow.

No comments:

Whose Free Speech is Protected?

First Amendment law admittedly is arcane, but occasionally becomes important in the context of how industries ought to be regulated. One tho...