Price comparison service PriceCheck offers a mobile app that allows users to scan bar codes of almost any supermarket product and see comparative prices at competing stores.
That's one more aspect of mobile commerce, allowing consumers to comparison shop while inside retail outlets. It isn't just "showrooming," where users check out merchandise in a store and then order online. It is a form of "steering," where a potential customer is maneuvered to a course of action, in this case buying a product at another outlet.
“Fifty percent of consumers are spending more than half of their total shopping time researching products online or using their mobile device," says Andre De Wet, PriceCheck CEO.
Friday, September 21, 2012
PriceCheck Shows Mobile Commerce "Steering"
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
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