Tuesday, September 18, 2012

Harris Interactive to Use Google Consumer Surveys

Market research firm Harris Interactive announced that it is partnering with Google’s recently Google Consumer Surveys to develop and bring to market a new product that allows businesses, both large and small, to compare themselves to industry benchmarks at a fraction of the cost of traditional market research.”  

It appears to offer an expensive new way for smaller businesses to benchmark their business performance against broader norms. 

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