In June 2012, 12.3 million people engaged with sports info on their mobile phones in the United Kingdom, jumping 36 percent in the past year. That should not be surprising. Sports news is a prime example of a "real time" application with high value to some consumers. Of these 12.3 million people, 3.6 million of them accessed sports content on their phones nearly every day, up 41 percent from just a year ago, according to comScore.
And news content is even more important to some U.S. tablet users. In June 2012, nearly half of U.S. tablet owners accessed sports information on their device, compared to 38.6 percent of smartphone owners.
Tablet owners were also slightly more likely to access sports content on a daily basis, with 17.3 percent of tablet users doing so compared to 14.1 percent of smartphone owners.
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